Purple Coneflower (Echinacea purpurea)

Purple Coneflower is a perennial plant native to eastern North America. It likes to grow in mesic to moist soils anywhere where there is plenty of sunlight, since it cannot tolerate shade. It is uncommon in the wild, but it is popular in home gardens. A close relative, pale purple coneflower is the only plant that looks like it in its natural range.